Not (only) flowers but good works: donations in memory
How many times have we heard this expression? It has become part of our daily lives, but perhaps we don't dwell often enough on its deep meaning. When a loved one disappears, it seems that the world collapses on our shoulders, that the meaning of things, even the smallest, is lost in an abyss from which it is impossible to escape.
The pain of a loss will never subside and the memory of the suffering related to that moment will be with us forever. In spite of this, suffering and pain can be transformed, they can be converted into something good, profound, useful.
It is in this spirit that memorial donations are born.
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'Not flowers but good works'' means, in fact, that as much as a floral thought can always please the family of the deceased person, there is a gesture that can make our closeness felt even more: making a donation to charitable organizations to help those in difficult situations.
This gesture is even more important if the deceased person had a specific charitable cause at heart while alive. The donation will thus take on a dual connotation: it will help those in need and it will honor the memory of our loved one by respecting his or her wishes.
How memorial donations work
Donating in memory of a loved one is very simple, although there are many ways. Many non-profit organizations have on their websites a section entirely dedicated to donations in memory of the dead, as well as many social networks allow their users to create fundraisers that espouse one or more specific causes in memory of a loved one.
In this scenario, LovinMemory was created with the intention of creating a virtual space in which family and friends of the deceased person can honor their memory, leaving messages of affection, memories of moments lived together and words of farewell.
Those who wish can also choose from the many charitable causes of our beneficiaries and make a donation in memory of their loved ones. All LovinMemory partners are members of Italia non Profit, a large qualified Italian organization that operates in the field of solidarity and connects donors and organizations.
The donation in memory is a gesture of love that will reach far away, with the strength of solidarity and the desire to remember a special person.
Life inevitably comes to an end, but the memory and love remain forever.